Sunday, July 27, 2008

The Four P's of Marketing

Marketing decisions are often made in four different arena's commonly referred to as the four P's of Marketing. These are:

  • Product
  • Place
  • Promotion
  • Price
Product - developing the right product attributes for your market.
Place - placing products at the right quantity, at the right place, at the right time.
Promotion - communication between the seller and the target market.
Price - pricing your product.

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