Saturday, July 26, 2008

French Baker: Creating his own Market

This is an introduction to the Blue Ocean Marketing Strategy that has been gaining momentum over the last couple of years. The idea is for companies or entrepreneurs not to directly compete with others, but instead create a different market, which they refer to as the blue ocean, to make competition or other players irrelevant.

Read more on how Johnlu Koa, owner of French Baker, created his own markets.

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