Optimize the wrong keywords and you won't see results!
In Search Engine Optimization, it is important to choose the right keywords to optimize. When choosing keywords go for the ones that are popular but are under optimized by other websites. If you choose the most popular keyword, you'll be competing with millions of websites! In that pool of sites to choose from, your website will only be ignored.
Here are a few ways on how you can optimize your site for certain keywords using HTML:
1. Use your keyword in the h1 header tag
2 Use your keyword in the alt image tag.
3. Place the keyword at the very end of the page.
4. Highlight the keyword by changing font styles.