Broad Marketing Strategies

Here are 3 marketing strategies that you can employ for your business:

• Niche Marketing - Don't chase the market leader, rather, find a NICHE of customers who are underserved by current offerings. 

• Growth Strategy - Capture more revenue from existing market niches and deliver better offerings to new, related target markets. 

• Defensive Strategy - Develop brand loyalty, mass distribution, and economies of scale and scope in order to maintain your leadership position in the market.