Here are 4 marketing techniques that you can employ:
- Market Penetration - Increase sales by selling existing products in existing markets. This involves using current products in current market.
- Market Development - Increase sales by selling existing products in new markets to either satisfy new customer needs or to identify new market segments. This involves using current products in a new market.
- Product Development - Offer new and improved products in an existing market. This involves using new products at current markets.
- Diversification - Coming up with something new for a new market. This may move the company into different lines of business whether related or unrelated to current market strategies.