Marketing Techniques

Here are 4 marketing techniques that you can employ:

• Market Penetration - Increase sales by selling existing products in existing markets.  This involves using current products in current market.

•  Market Development - Increase sales by selling existing products in new markets to either satisfy new customer needs or to identify new market segments.  This involves using current products in a new market.

• Product Development - Offer new and improved products in an existing market.  This involves using new products at current markets.

•  Diversification - Coming up with something new for a new market. This may move the company into different lines of business whether related or unrelated to current market strategies.