Tuesday, July 15, 2008

Marketing: Harness the Power of the BACKEND

Harness the power of the BACKEND! The backend is the most powerful marketing tool ever.  This is the secret that most marketers and successful businesses have long kept to themselves!  Learn to harness it and your sales will definitely skyrocket! What is the BACKEND? The BACKEND in simple terms is realizing the lifetime value of your clients!  Remember that it is way more expensive to attract a new customer than to keep the old ones.  Encourage customer loyalty!  Don't worry too much about losing money at the start when you're putting your money to good use.  Never mind losing money when you are getting clients to your business.  In the long run, these clients will be valuable to you and your business will prosper!

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