Wednesday, August 6, 2008

Brand: Sounds have Meanings

Experts are claiming that sounds have meanings and that there is a direct relationship between sounds and emotions. This brings something new to the table when it comes to naming your brand or product.

Did you know that a hard "k" sound gives you greater recall? Hence the brands "Coke", "KFC", and "Kit-Kat" among others are easy to recall.

Did you know that a double "s" sound connotes elegance?

How about Viagra? "V" is actually one of the fastest, biggest, most energetic sounds in the alphabet. "Vie" associates with "vigor" while "agra" for "aggresiveness" which is perfect in representing male sexual performance.

This is all new to me as it may be to you as well.

Read more here.

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