Confucius wrote "If names are not correct, speech will not be in accordance with actuality; when speech is not in accordance with actuality, things will not be successfully accomplished. When things are not successfully accomplished, ritual practice and music will fail to flourish…"
Perfect sounding brands can really help in positioning your product in the market. Combining words that produces a new word with an interesting sound seems to be the trend. Just take Sony's Vaio, Apple's iPod, and Google as examples. An advantage of naming brands this way is that once they are ingrained in the consumers' minds, they are hard to dislodge.